![]() Constant Contact offers some nice-looking templates.Ĭomparatively, ActiveCampaign offers over 250 templates, all with sleek designs. This certainly helps with email creation, and is a big plus for Constant Contact. Within the email builder, you can access a library of stock images – Constant Contact is partnered with Shutterstock so that you can use millions of royalty-free images, both free and paid for. All emails you create in the editor are mobile responsive by default. If you don’t want to use a template or can’t find one that’s quite right for your branding, you can also start with a blank template. I didn’t feel any categories were missing from the selection. There are templates for new products, announcements, birthday promos, events, deals and coupons, and more. Constant Contact offers about 400 templates to choose from, and I found most of them to be well-designed. ![]() You should also be able to make your emails mobile responsive, since many – if not most – of your contacts will be opening messages on their phones. When it comes to designing emails for your campaign, it’s nice to have a powerful email builder and attractive templates to help you get started. While Constant Contact gets a few of these features right, it’s missing a fair amount compared to ActiveCampaign.Ĭonstant Contact asks if you “want all the features with no limitations”… If you do, honestly you might be better off going with ActiveCampaign. I tested the features offered by both Constant Contact and ActiveCampaign, comparing email templates, automation, A/B testing, and more. I’d suggest that ActiveCampaign is great if you’re looking to grow your business, while Constant Contact is a solid choice for small businesses managing simple campaigns.ĪctiveCampaign Has the Tools Constant Contact Lacks That said, every business has different needs. Ultimately, ActiveCampaign offers a more complete package with better features to help your marketing strategy succeed. And while Constant Contact comes with everything you need to launch a successful campaign, it can’t compete against ActiveCampaign’s flexible automation workflows and insightful analytics reports. I compared the two on features, ease of use, pricing, and more to see which came out on top. So, do those missing elements make it a bad option for professional email marketers? To find out, I tested it against ActiveCampaign, a slightly more complex and extensive option. ![]() Features Ease of Use Deliverability Reporting and Analytics Pricing Support The Ultimate Winner FAQsConstant Contact provides the basics you need to run email marketing campaigns, but it’s missing some useful features. ![]()
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